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'How to win friends and influence people’ is a self-help book which is the pioneer of this genre. Written by Dale Carnegie and published in 1936, it has sold over 30 million copies. It has been edited and re-printed several times. This is the 2004 edition of this book. It was on the Time magazine’s 100 most influential books list in 2011. This book is a guide in improving a person's aura in the world. It is about changing how the world views and treats you by changing your own behaviour. That means that if you change the kind of energy that you emit, what comes back to you is also different. This is one of the most influential business and communication skills guide. This book teaches you how to market yourself and generate more clients. This book has been acclaimed by many known figures around the world. This book tries to get you out of a mental hell and provides you with ambition and goals. It enables you to be friendlier and seem a positive person to others, it helps you become a popular person who is liked by the majority and in business terms, it enables you to win new clients. it increases your earning power by helping you use your potential to the fullest and it helps you to become a better public speaker and to be liked by mass audience. If you read the book carefully and follow majority of the tips, you can learn to be friendlier and more presentable as a person. You can become a person who emits the positivity that is inside the heart. You can become a person people trust and want to be associated with. As long as you have good friends and good business associations, you will probably stay strong in personal as well as professional life.